BUSINESS TO BUSINESS BUYER BEHAVIOR – ARE YOU PREPARED?

B2B buying patterns are critical to targeting sales efforts, properly establishing resource schedules and generally being ready to shine when the time comes for your business to talk to a new customer.  Our friends at SoftwareAdvice put together the following infographic to tell us what they learned in their study of B2B buying habits.  For those who deal exclusively with other businesses, this information is something to stand up and take note, it could change the success of your sales team.