Why your business needs a responsive website?

I wonder what sort of device you are using to read this page? Are you on your phone and thumbing through? Maybe you are at your desk on a laptop? Or perhaps a tablet? According to StreetFight Magazine U.S. mobile internet usage has increased by 73% in the last year. The use of mobile devices is growing with astronomical speed. Screen sizes are changing so it is critical that websites can adapt to various screen sizes and resolutions.

What is responsive web design?

According to Smashing Magazine, responsive web design is the approach that suggests design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. In other words, the website should have the technology to automatically respond and adapt to the user’s own preferences.

Why does it matter?

Because it makes for a better experience for the internet user and everyone else is doing it. Click versus touch, screen size and resolution, optimized design and markup become critical when creating responsive websites. While there is no single solution that can be applied to each and every website, responsive websites will have several advantages:

  • Flexibility with size, scale, and orientation
  • Provides excellent user experience
  • Cost effective
  • Recommended by Google (enough said)
  • Easy to manage

You can read more information about the advantages here:

The future is mobile. Responsive design improves web experiences on all platforms. Attract more and engage with customers who surf the web using their mobile devices. Making your website responsive is a small price to pay to reach all these people and it only requires the creation of a single site that can be optimized for any device.

Written by Natalia C.